Subventions et des contributions :

Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier. (2017-2018 à 2018-2019)

This research project will apply data analytics strategies and visualization best practices to the development ofx000D
ViewerCentric, a software that will allow users to understand various characteristics of an audience, includingx000D
preferences, brand affinities and location within the social media realm. The visualization of complex data willx000D
aid content creators in better understanding their audiences and thus lead to the discovery of their content.x000D
Discoverability includes understanding audience characteristics. The projects will explore means to combinex000D
multiple data sets and to present the results in such a way that users can take action. We will extend thex000D
learnings to broader partnered research on discoverability of cultural objects working closely with CEO Moyrax000D
Rogers of Magnify Digital, a Canadian SME. The goal is the development of ViewerCentric (ALERT-TV+) anx000D
automatic proprietary system that will provide content creators with the means to develop effective andx000D
measurable, online marketing strategies; find and assess audiences, identify opportune channels for reachingx000D
these, and evaluate messaging, funding and advertising opportunities and reports that can be submitted tox000D
funders, broadcasters, sponsors, and stakeholders. Researchers will extend the system to other cultural contentx000D
that has or could have a digital component or tag such as visual art, live entertainment, music and publishing -x000D
supporting its discoverability and user analytics. Currently editors and independent producers rely on hunchesx000D
and creative vision without understanding the varied demographic differences of their audiences into account,x000D
while advertising agencies and brands primarily consider data. The objective is to help cultural industries andx000D
not-for-profits monetize content and balance personalization, market drivers and editorial direction.